BoBo Fashion App
Fashion brand
MY ROLE
UX/UI Designer and brand creator. I created the app logo, the brand, the user flow and the all-round interface and user experience.
Brief
BoBo is a fashion brand based in Jaffa, Israel. The goal is to take the brand to the next kevel, and design a fashion app that will compete and differentiate itself from other fashion brand apps on the market by making it easy to use, playful and sustainable.
KPI's
- 10+ downloads daily.
- 100+ daily active users.
- 30% Sales Conversion Rate.
- Content sharing done by at least 5% of users.
- At least 20% of users connect with other users.
- 50% daily returning users.
Challenge
Creating a friendly, fun and fashionable app that will draw users from other competing fashion apps on the market, while still keeping the spirit of the brand.
Solution
I created a signature look and feel, with unique style and color schemas, that would later be demonstrated in the physical store. The second hand marketplace within the app is unique and benefits all users.
my design process
Research
define
ideate
prototype
final ui
research
Competitors
Zikger
Very similar fashion style as BoBo. The app has problems engaging people to buy. Lacks uniqueness and color.
No social communication between costumers.
DePop
Second-hand clothing online community. Has a growing costumer base. has no buyer protection. asks the seller to take self photos of the product.
persona
Andy
Age: 35
Status: Married + 1
Occupation: HR Specialist
Residence: Haifa, Israel
Andy is a hard working individual who lives in Haifa. She recently had a baby and is gradually returning to her previous weight. She loves animals and colorful prints, and is generally a joyful person.
Andy is looking to finally buy a house with her spouse and is trying to save money.
She loves shopping and loves fashion. She loves the BoBo fashion brand, and saves up to buy their dresses and commute to the Jaffa store.
Andy is looking for an app that will make shopping BoBo fashion easier so that she doesnt have to use public transportation.
As she is trying to save money, she is looking for a way to sell BoBo dresses she owns and no longer fit, but feel protected as she does so, and not have to worry about the buyer not paying.
user flow
The user starts with the landing page that includes latest products and latest blog posts.
If the user wants to see the second-hand marketplace, they will click on the “Sustainable marketplace” button.
If the user wants to browse or purchase second hand items, they will click on “I want to buy”.
If the user wants to sell an item they will click on “I want to sell”.
Selling- fill out the seller form, add a amateur photo of the item and a price estimate.
Buying- Prompts a purchase process-same as with the new products.
wireframes
I created Hi-Fidelity Wireframes and kept them as simple and fun as possible by leaving lots of space for images and a minimum amount of text in order to make the app seem more fashion-oriented.
Final design
typography
Title Font – Gilroy– BoBo is a playful, colorful and fun fashion brand, so I chose a clean and modern font that pairs well with the bohemian fashion style, which embraces free-spiritedness, unconventional aesthetics, and a bohemian lifestyle. This fashion style is characterized by a mix of patterns, colors, and textures, and often includes natural elements.
Text font– Quicksand- I wanted a simple font, which is also round with soft edges in order to keep the general feeling of the app readable and clean but still fun.
colors
The client wanted a combo of purple and red, as those are her daughter’s favorite colors.
The combination of feminine and bold colors creates a unique and stylish combination.